A Legacy of Trust and
Timeless Elegance
A Legacy of Fine Jewelry Since 1960. VCJ isn’t just a brand—it’s a four-generation legacy born in Jaunpur, built on craftsmanship, trust, and evolving with time.
The Pioneer Karigar
Our story began in the 1960s with Vishwanath Prasad Seth (affectionately known as Vishu Seth), the only karigar in Jaunpur in the years following India’s independence. Working with his hands and heart, he set the foundation of what would later become a trusted name in the world of jewelry.
Chagganlal Seth
In the 1970s, his son Chagganlal Seth formally established the family business, continuing the traditional way of jewelry-making with an uncompromising commitment to purity and ethics.
Vimal Seth
In 1993, Vimal Seth opened our first retail showroom in Jaunpur, ushering VCJ into a new era of customer service and accessibility. This physical store became a beacon for quality jewelry seekers in the region.
Mohit Seth
Carrying the legacy forward, Mohit Seth launched our second showroom in 2022, with a renewed vision: to transform our heritage into a modern, premium brand. Under the banner of VCJ, we now operate across manufacturing, wholesale, and retail.
What We Offer
HUID Gold
22kt & 18kt HUID Hallmarked Gold Jewelry
Cert. Diamond
Certified Diamond Jewelry and solitaires
Branded Silver
925 Sterling and Branded Silver Jewelry
Custom Bridal
Custom Bridal & Occasion Jewelry designs
"At VCJ, we combine traditional artistry with contemporary style, offering jewelry that celebrates life’s most meaningful moments—crafted with care, and backed by generations of trust."
We invite you to experience the story, the service, and the sparkle that make VCJ more than just a jewelry brand.